The holiday season is right around the corner. While most consumers are treating themselves to Halloween candy, your online business should be preparing for the busiest time of the year. The holiday shopping season tends to be the most profitable…
The SEO struggle is real, folks. Due to the ever-evolving optimization field, it’s not easy to stay on top of the most recent SEO optimization techniques. We get it. There are a ton of moving parts that are involved in…
Show of hands. How many of you think you have a great website? Everyone? Of course you do. Everyone THINKS they have a great website, but in reality you would be shocked at the number of great businesses that have…
So you finally created a business website on WordPress. It will be easy, they said. It will be fun, they said But now you’re in front of your computer ready to throw it across the room. Don’t worry, you’re not…
We’ve all been there. We see an ad online and it looks like a good deal so we get suckered into buying something and it either never arrives, or if it does, it’s a cheap knockoff that looks nothing like…
Business owners constantly face tough decisions when it comes to building their brand, so I’m sure that typography is not high on your worry list, but it should be. At least, when it comes to marketing and branding your business.…
Have you received an email from your website that looks similar to the image below? Yup, us too. In most cases, form spam is just annoying and unnecessary, however, under some circumstances it can be malicious and cause serious financial…
Having the courage to make the leap into entrepreneurship can be both empowering and unnerving, but more and more business professionals are opting to go the solo route and leave the 9-to-5 grind behind in order to forge their own…
In the past 10 years, a sector of the public relations and advertising industries that has just exploded is referred to as “sponcon.” This is a combination of two words, “sponsored content,” and although it takes different forms, all sponcon…
For those in the B2B sector, a digital marketing strategy that is often overlooked is gathering testimonials for your LinkedIn personal/business page. These testimonials should be from customers, clients, and organizations you have or continue to work with. Never underestimate…