The modern business marketplace is embracing the power of data and technology and is transforming companies of all sizes with all-in-one data tools. Basically, organizations have realized the need to evolve and are relying on data analytics to uncover the…
In recent years, there’s been a misconception that millenials and Gen Z are basically the same thing. At first glance, you might just lump them in the same “young adults” group, but these 2 generations have subtle differences and these…
Jeff Bezos, the founder of Amazon, famously said… “Your brand is what people say about you when you’re not in the room.” So, what do you think consumers say about your business when you’re not around? Would the comments be…
I found you on Google are the new magic words every business would like to hear. There’s beauty in the simplicity of how SEO works. A couple of decades ago, one of the first things you would do to market…
Because search engine users are searching most frequently on their phones and tablets rather than on desktop computers, Google will now often prioritize local business content over major brands in search results. This is great news if you own a…
Online advertising has come along way since 1994, when the first ever online banner was posted on the precursor to today’s tech website, Wired. AT&T paid the tech savvy site, $30,000 for the banner ad to be placed at the…
Sorry to break it to you, but if you’re not instagramming, tweeting, or facebooking by this point… your company is getting left behind. Plain and simple. Many small business owners feel one of three things when it comes to social…
It’s no secret that in today’s workplace, businesswomen have to not only deal with gender pay gaps, but also a lack of advancement opportunities. More and more companies are marketing themselves to millennials, hoping that the younger generation will bring…
The priorities for small business owners are constantly changing. However, most would agree that having your website perform well, showing up on search engines when people search your products and services, and converting leads into customers are high on the…
When it comes to building your online presence, every small business should have a website. But a website alone doesn’t always offer enough information to stand out from the crowd. Blogging on the other hand, has become an essential part…
