Having the courage to make the leap into entrepreneurship can be both empowering and unnerving, but more and more business professionals are opting to go the solo route and leave the 9-to-5 grind behind in order to forge their own…
Technology is ever-changing. The path of digital innovation is increasingly growing and small to medium-sized businesses need to focus on digital transformation if they want to maintain a competitive edge. The reality is, the world around us has changed. You…
When it comes to online impressions – you get one shot. One shot to convince a visitor and potential client to stay or leave. In fact, recent studies revealed that an online visitor takes less than 1/10th of a second…
Do you have an amazing business idea that’s been floating around in your head? Maybe it came to you in a dream, or while sitting in your car in traffic, then suddenly it hits you – a genius idea! It…
As an entrepreneur or small business trying to tackle marketing and public relations yourself can be tricky and sometimes confusing. Although closely linked together, public relations (PR) and digital/online marketing, have two different functions. Traditionally, public relations is an umbrella…
Somethings you can’t ignore. The power of video marketing is one of them. The human brain is naturally drawn to visual content because it’s relatable, emotional and easy to digest. When a video is done well, it can not only…
The digital marketing landscape is constantly evolving, making it more and more difficult for businesses to keep up with the latest industry trends. Not to mention, a global pandemic that completely disrupted the way a lot of businesses do business.…
Do you often dream of calling the shots? Of being in charge and making up your own rules? You’re not alone. At one point or another we’ve all fantasized about being your own boss. After all, being your own boss…
As privacy and tracking transparency becomes more and more of a hot topic issue in the Digital Marketing sphere, we thought we’d weigh in on our own code of ethics. First and foremost, we are firm believers that Digital Marketing…
It’s the most wonderful time of the year. And for some business owners it’s the busiest and most lucrative time of the year as well. In 2023, holiday sales passed the $1 trillion mark for brick and mortars, while eCommerce…