Emotions are a powerful thing. They’re key drivers behind our everyday decisions. They are what motivates us to run the extra mile on the treadmill or influence us to have positive emotions towards a brand. That’s because humans are driven by feelings.
Of course, this is nothing new. In fact, the Greek philosopher Aristotle identified emotion as part of his trinity of persuasion some 23 centuries ago. But what has changed over the years is how easily brands can create an emotional connection to the consumer.
Digital channels have changed the dynamic between brands and their audiences. Meaning, you can now influence an audience every time they look at their phones or open an email. And that’s a powerful tool for any business, because as we all know – emotion sells.
Use Ads To Tell A Story
Tickle Their Funny Bone
Empathy can be extremely useful when resonating with people, but humor is also an incredibly powerful ally for your business. Audiences can relate to the lighter side of life when you create a humorous experience for them. Not only does it break down walls, but makes your brand or product highly memorable as well.
Use Your Brand Identity
Your brand identity is the personality you assign to your business and it should touch every aspect of your business from marketing to social media, customer emails, and product descriptions. Essentially it’s what you want people to feel when they interact with your brand.
Engage Their Senses With Color
Color digs deep into our psyche, and is so powerful it can influence thinking and reactions. Did you know that color subconsciously influences 90% of what a person thinks of a product or environment within 90 secs of viewing it? Colors, like people, have a personality so choosing the right color and defining your brand personality can help target the right people and right consumers.
Remember emotion is all about human connection. If you need help humanizing your brand, don’t worry. Iron Edge Design specializes in customer-driven content marketing that is not only personalized for your target audience, but also aids in humanizing your brand to potential and existing customers. Reach out today about our many different branding solutions!
Let’s talk today about how we can take your company to the next level with digital marketing and ad solutions. To get started, fill out the form click here or call us at +27 61 510 6192
