Include Adwords in your Digital Marketing Strategy
Google Ads is Google’s Advertising platform where users search queries are matched keywords in order to provide you with the most relevant results.
By including Adwords in your digital marketing strategy, you’ll be able to optimize on the intent of potential new clients who may already be searching for the product of services you offer. Adwords uses a PPC (pay-per-click) model, which means that you will only be charged when users click on your ad. It also works on a bidding strategy, where an Adwords specialist will set up a campaign for your website, using specific keywords to promote you, and bid against those keywords in order to drive traffic and conversions on your site.